LARQ
Brand Description
LARQ began with a simple vision where innovative technology can be combined with inspirational design to help people access pristine drinking water easily and sustainably.
LARQ’s approach to product innovation is driven by a single purpose - we make it easy to opt for the healthier and more sustainable hydration choice, anytime and anywhere.
Our award winning lineup of hydration products improves water quality, taste and overall convenience so reaching for that single-use bottle is never a better option.
Product Description - LARQ Bottle PureVis 2
LARQ Bottle PureVis™ 2 combines advanced UV-C purification with premium insulated design to deliver cleaner, better-tasting water wherever life takes you. Engineered to help neutralize harmful bacteria and reduce odors, it keeps your water fresh with the touch of a button.
Crafted with double-wall stainless steel insulation, PureVis™ 2 keeps drinks cold for hours while maintaining a sleek, modern form built for everyday carry. Smart, portable, and designed for a healthier lifestyle — it’s hydration, reimagined.
About the Project.
During the Artemis II mission launch, I was inspired to create something that captured the same sense of innovation, ambition, and futuristic thinking associated with modern space exploration. I wanted the project to feel cinematic and imaginative, while still being grounded in a real-world product.
While exploring products that aligned with this vision, the LARQ Bottle PureVis™ 2 immediately stood out. Its advanced UV-C purification technology, clean industrial design, and forward-looking approach to hydration naturally connected with the futuristic spirit of the Artemis mission itself.
The concept evolved into a space-inspired product film where the bottle is portrayed almost like a precision-engineered spacecraft — symbolizing protection, technology, and the idea of preparing the next generation for what lies ahead.
CGI Compositing
CG compositing is the seamless integration of 3D-rendered products into real-world video to create natural, lifelike visuals. It enables flexible, high-quality product presentation without the need for costly photoshoots, helping customers better visualize the product in real-world settings.
In above demonstration, the product was completely modelled & textured in 3d software and using the compositing techniques it is blended with the real world
Scene Development
I had complete idea into my head as of how to proceed with scenes, what to show & what not to. Although i would accept that it took me plenty of time in watching Artemis 2 mission launch videos and couple of other rocket launch videos to get the gist of how a space launch should like.
The only step where i feel i spent more time before even starting the project was of the idea to project the bottle as a launch rocket.
// (click / tap to get before-after preview) //
BTS - Behind the scenes
The ever demanding visuals of the product requires the best tools to be synced and integrated together to produce high quality visuals. While juggling between different software feels cumbersome, but the satisfaction which is experienced after the final shot is something which makes everything worth it.
Tools Used:
